According to the UK Competition and Markets Authority (CMA), an estimated 85% of all UK internet users have us...
How Brands Connect Emotionally With Consumers
Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers. ...
do brands need a CMO? – Econsultancy
Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, whic...
How CPG brands are getting closer to consumers to collect first-party data – Econsultancy
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, f...
Recommerce Surges as Retailers, Brands Get in the Game
Recommerce, the process of selling used products or excess inventory, is growing 20-times faster than the broa...
An introduction to direct-to-consumer brands and their marketing – Econsultancy
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-part...
What machine learning and semiotics can reveal about a brand’s values – Econsultancy
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your ...
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands – Econsultancy
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university b...
10 Impressive Social Media Campaigns from Brands in 2019
Social media campaigns from established brands can generate ideas and strategies for your own marketing effort...
Six ways brands can respond to the “demetrication” trend in social media – Econsultancy
Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and ...