In 2009, Amazon quietly began to offer batteries under AmazonBasics, its own brand. Today, Amazon has roughly ...
30 brands with excellent social media strategies – Econsultancy
From brand storytelling to new commerce opportunities, social platforms offer brands an unmissable opportunity...
How travel and hospitality brands are preaching safety in their marketing campaigns – Econsultancy
As lockdown slowly lifts, the travel and hospitality industry is intensely focused on implementing the proper ...
Travel and hospitality brands are partnering with CPG giants to respond to Covid-19 – Econsultancy
With borders around the world shut and countless millions subject to some form of lockdown, the travel and hos...
As coronavirus crisis hits media, brands should reconsider the PESO model – Econsultancy
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and...
Four challenges for FMCG brands going direct to consumer in the pandemic – Econsultancy
Coronavirus has resulted in a shift in shopping behaviour, with many more consumers now heading online for gro...
Why using the wrong kind of personalisation is costing B2B brands sales – Econsultancy
According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them. ...
How brands are using email during Covid-19 – Econsultancy
Covid-19 has resulted in a surge in email marketing, as brands send updates on how they are responding to the ...
Why transparency is key for travel brands impacted by Covid-19 – Econsultancy
Covid-19 has thrown the travel industry into uncertainty. It is not yet known when businesses will be able to...
Brands emphasise digital products and services – but does the CX hold up? – Econsultancy
For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted a...