Alibaba’s Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly ...
How brands are getting creative with virtual events & entertainment experiences – Econsultancy
Brand events have largely shifted online this year, as the pandemic continues to disrupt in-person experiences...
How fragrance brands are engaging customers and driving sales amid pandemic challenges – Econsultancy
Fragrance is one category within the cosmetics industry that typically struggles to sell online, with...
Americans Are Washing Their Hands Less. Here’s How Brands Can Help Change That
Unlike the rest of the world, Global Handwashing Day didn’t make much an impact in the U.S. this year. H...
How consumers buy into fashion and beauty brands through video – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
How 20 Leading Brands Use Facebook to Engage Audiences
Facebook helps people connect in a big way. According to its March 31 quarter-end results, Facebook has 2.60 b...
How the world is feeling about Covid-19 right now and what it means for brands – Econsultancy
Walnut Unlimited’s ‘Understanding the Nation’ research tracker, which has captured public opinion since the pa...
Covid-19 Is Driving Some Brands to DTC
The coronavirus pandemic has accelerated the pace of digital transformation in retail, prompting some brands t...
Amazon Live: 12 Shows from Influencers, Sellers, Brands
Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and...
Why luxury fashion brands are using gaming to drive revenue and marketing opportunities – Econsultancy
While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gam...