The Covid-19 pandemic has accelerated the shift to ecommerce, with the number of online shoppers globally incr...
Seize These Big Opportunities for Smaller Brands to Make More Money
February 3, 2021 7 min read Opinions expressed by Entrepreneur...
These Are 10 Brands That Won’t Air Commercials During Super Bowl LV
January 26, 2021 4 min read What’s a Super Bowl wit...
Case study: How Cinthol ‘s online travel community enabled the brand’s content campaign | #casestudy
The case study explores how Cinthol leveraged influencers on social media to give a push to its UGC campaign, ...
Brands Want to Tell Stories of Inclusion. Marketing Leaders Should Listen Instead.
January 20, 2021 8 min read Opinions expressed by Entrepreneur...
Brilliant examples of content marketing from beauty brands
The beauty industry was valued at a whopping $532bn in 2019; the result of global retail sales consistently ri...
10 brands getting creative with GIFs and looping video on Instagram – Econsultancy
The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousi...
The Rise of Virtual Brands (Podcast) | Modern Restaurant Management | #restaurantmarketing
In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia ...
How brands should meet customers in their new (virtual) reality
30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essent...
Here’s the No. 1 Thing Brands Can Do to Avoid Public Outrage and Cancel Culture
January 8, 2021 7 min read Opinions expressed by Entrepreneur ...