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A day in the life of… Deborah Thomas, CCO of analytics database firm Exasol
Today’s ‘Day in the Life’ features Deborah Thomas, the Chief Communications Officer of analytics database plat...
What affiliate marketers have missed about Google Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking t...
Seven underrated Google Analytics features that boost performance
30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing....
How to Integrate Freshdesk with SQL Server for Advanced Analytics | #customersupport #supporticket
Every organization is unique. A customer service solution that works for one company may not work for another....
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
Earlier in the month, we took a specific look at the issue of third-party tracking cookies and how their ongoi...
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy – Econsultancy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they t...
Adapting agent monitoring and analytics for a distributed team | #customersupport #supporticket
Today, contact centers are increasingly moving to the cloud. While that creates advantages such as cost saving...
What is predictive analytics and what are its main uses for marketers? – Econsultancy
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing dat...
How will the new Google Analytics change how marketers approach measurement? – Econsultancy
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. Wha...