30-second summary: The machine learning-enhanced “Smart Bidding” capabilities available in Google Ads offer a...
Burger King launches ‘Advertising Pantries’ to support local businesses
It is a strategy in which the giants of the industry will donate mass advertising to small businesses to give ...
China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
February 4, 2021 5 min read Opinions expressed by Entrepreneur...
5 Digital Advertising Tips That You Need to Know
Read this before beginning any online promotional campaigns. January 14, 2021 ...
the impact of Covid-19 on marketing & advertising – Econsultancy
The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we...
What will 2021 mean to the advertising world?
30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is ...
A day in the life of… Harmony Murphy, GM of UK advertising at eBay – Econsultancy
Harmony Murphy is General Manager Advertising UK at eBay. We caught up with Harmony to discuss how she has ada...
How to Use Your Story to Succeed With Facebook Advertising
You don’t have to be great at holding an audience like Jimmy Fallon. You just have to be you. ...
The 5 Steps to Selecting the Best Advertising Agency for Your Business
October 23, 2020 8 min read Opinions expressed by Entrepreneur...
10 examples of effective OOH advertising in a year where outdoor spend as fallen – Econsultancy
With office workers at home for the majority of 2020, it’s not a surprise that out-of-home advertising has bee...