Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse in...
5 Simple Steps to Recover a Disabled Facebook Ads Account
Compliance, consistency and accountability are key to maintaining this essential marketing tool. ...
Facebook Employees Blast Company’s Political Ads Policy | Social Networks
At least 250 Facebook employees signed a letter to CEO Mark Zuckerberg criticizing the company’s hands-...
This Facebook Ads Strategist Answers the 3 Commonly Asked Questions
I sat down with Chris Chung of Locate 852 to learn about ad strategy on the popular social media platform. ...
A visual guide for every Google Ads extension
Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total...
Google Ads Expands Keyword Variant Matching, Again
Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...
Google Ads announce more changes to match types
Google Ads has recently announced that it now allows ads to be served for queries that it understands to share...
How to Audit Google Analytics, Ads Integration
Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provi...
How to Increase the Conversion Rate on Your Ads
Make your advertising dollars count. August 29, 2019 2 min rea...
Understanding Google Ads’ New Conversion Action Sets
Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...