Case Study - purshoLOGY

Case Study: How McDonald’s re-launched Chicken McGrill in a saturated QSR market | #casestudy

Through influencer outreach, McDonald’s India brought back McGrill in a QSR market saturated with chicken offe...

For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGa...

With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed ...

This case study explores how Gaana created a buzz around Navratri, popularizing their song library and new sho...

For their Diwali campaign, Savaari took an initiative to ensure mothers don’t miss out on meeting their own fa...

With the insight that communities are the new brand ambassadors, HRX created a UGC campaign, urging brand loya...

With an intent to convey saree as a gender-fluid attire, Suta made the most of the nine days of Navratri by hi...

This case study explores how JSW Steel adopted various engagement tactics, catering to a varied audience for i...

The case study delves into the Weikfield IPL 2020 campaign that involves Cricketers such as Irrfan Pathan, Che...