19 Helpful Tools for Amazon Sellers

Amazon’s marketplace represents an opportunity for merchants, provided they select the right products and promote them correctly. Fortunately, there are plenty of tools to help.

Here is a list of tools to help Amazon sellers with product research, keyword research, analytics, feedback and review management, and more. There are niche tools to simplify tasks and all-in-one platforms for comprehensive management.

Tools for Sellers

Jungle Scout is an all-in-one tool for selling on Amazon — from product research to inventory management. Discover the products that Amazon visitors are searching for — by keywords, categories, or custom filters. See daily sales, inventory data, and revenue for any product. Find qualified suppliers based on your search criteria. Organize and track sales, expenses, and other key metrics. View performance over time and gain insights to improve. Price: Plans start at $19 per month.

Jungle Scout Market is a marketplace for Amazon freelancers. Find qualified professionals to hire for your Amazon business needs, including photography, writing and translation, design, marketing, video, and legal. Price: Free.

FBA Toolkit has three main tools for sellers. With the Sales Rank Estimator, enter a sales rank and get an estimate of sales per day in a product category. Price List Analysis lets you upload a spreadsheet of product codes and receive a report to simplify a purchasing decision. And Product Tracking lets you view the price, stock, and sales of all the relevant merchants in a product listing. Price: Plans start at $5 per month for 10 tracked products.

CamelCamelCamel is a free Amazon price tracker. Create Amazon price watches and get alerts via email and Twitter when prices drop. View the price history of over 100 million Amazon products. Add price history charts to your browser with The Camelizer extension. Price: Free.

Refunds Manager hunts for errors, makes claims, and secures reimbursements for sellers using Fulfillment by Amazon. Once you sign up, Refunds Manager audits your reports for potential issues and then files claims on your behalf. You pay nothing upfront. Price: 25 percent of recoveries.

AMZ Tracker offers marketing and analytics tools to defend against threats and improve results. Perform advanced research and mine for longtail keywords. Promote and launch products with the Vipon discount marketplace. Get alerts when negative reviews are posted or a seller attempts to hijack your listing. Find the flaws in competitors’ listings. Track their sales and bestseller rankings. See the changes they are making and how they affect rankings. Price: Plans start at $50 per month.

Helium 10 is another all-in-one suite for Amazon merchants. Access product research tools to uncover shopper insights, validate product selection, find low inventory opportunities, and calculate profitability. Process bulk keywords into a cash-generating list. Use the reverse ASIN lookup tool to uncover competitor keyword strategies for both organic and paid searches. Streamline your product-listing process. Simplify ongoing maintenance with fraud alerts, inventory protection, refund genie, and an email autoresponder for follow-ups. Price: Free and à la carte plans available. Premium plans start at $97 per month.

AMZFinder helps you automatically send feedback and review request emails. Access customizable email templates, order-filter settings, and a blacklist feature. Import orders and get notified on positive and negative reviews. Price: Plans start at $19.

AMZBase is a free tool to speed up your Amazon product research. Quickly obtain the ASIN number, title, and description of listings on Amazon, including estimated FBA fees. Price: Free.

FBA Calculator for Amazon Sellers is a Chrome extension from SellerApp that calculates potential profit and FBA fees. Price: Free.

Amazooka provides a set of tools to launch, promote, and manage products on Amazon. Generate sales with the product promotion tool. Automate customer engagement and offer sales support. Get real-time stats on your ads. Use built-in filters to target customer demographics by product, brand, marketplace, and date. Automate custom reports via email or Slack. Price: Plans start at $60 per month.

Unicorn Smasher is a Chrome extension for product research from AMZ Tracker. Get product data, key performance indicators, average price, numbеr оf ѕеllеrѕ, average review rаtіngѕ, and more to take the guesswork out of your product selection. Price: Free.

Sonar is a free Amazon keyword research tool from Sellics. All keyword suggestions in Sonar are pulled only from actual search queries of Amazon shoppers. Price: Free.

Feedback Genius is a tool to gather product reviews automatically. Access email templates to solicit reviews. Get detailed email analytics and deploy A/B testing. Stay organized with advanced message filters for your various ASINs, SKUs, marketplaces, and customer service responses. Price: Plans start at $49 per month.

Fulfillment by Amazon Revenue Calculator provides real-time cost comparisons between your own fulfillment and FBA. Price: Free.

PPC Encourage is a tool to optimize your Sponsored Product campaigns. Improve the performance of your campaigns and lower the advertising cost of sales. Automatically control bid price and search terms. Locate untapped search terms that Amazon customers are using to purchase similar products. Price: Plans start at $47 per month.

SourceMogul is an automated sourcing tool to help Amazon sellers find products. Analyze suppliers or product categories. Follow the progress of each search in real-time. Check for stock availability and brand restrictions. Price: $67 per month.

Amazon Seller App lets you manage your Amazon business on the go. Analyze your sales, fulfill orders, find products, manage inventory, and quickly respond to customer questions. Capture and edit product photos and create listings directly from your mobile device. Price: Free.

Vendio is a multichannel service for handmade sellers. Use Vendio’s “Amazon Match & Publish” feature to import products from eBay, Etsy, or .csv file to Amazon. Use Amazon market profiles to specify sale dates, provide rebate information, apply gift settings, and other Amazon-specific features. List your products on different channels, such as eBay, Etsy, MoreCommerce marketplaces, Facebook, and your own website. When an item sells on one channel, Vendio will automatically update it on others. Price: Plans start at $29.95.