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Zepto which is a grocery delivery startup is founded by Aadit Palicha and kevailya Vohra in january 2021. Where Grofers, BigBasket, and Dunzo are fighting hard in the grocery delivery market in India, Zepto has designed a unique business strategy to deliver groceries to its customers in just 10 minutes. This video is
a detailed case study on how Zepto became so successful as a startup in just 7 months. The video covers detailed business strategies which are used by Zepto to compete
in the Indian startup ecosystem. How did Zepto become such a big hit? what is their unique selling proposition? what business strategies are used by Zepto to defeat Grofers and BigBasket in the grocery delivery segment. The video highlights some important business strategies practiced by Zepto to beat its rivals like Grofers, Dunzo, and BigBasket.
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