How Myntra Destroyed Flipkart in Fashion E-commerce ? Myntra Business Case Study |
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Video Introduction:
Myntra is one of the most successful E-commerce startups in India. Myntra was founded by Mukesh Bansal in 2012 when fashion E-commerce was just on the start in India. Flipkart acquired Myntra for 2000 crore in 2014 when they realized the growth potential of Myntra. This video is a complete business case study on Myntra. The video highlights various business strategies used by Myntra to dominate the Fashion E-commerce market in India. This video is a complete business case study on how Myntra became such a big brand in India. This video also answers the question asking why Flipkart acquired Myntra.
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Title Contents:
00:00 – Introduction To Myntra Business Case Study
01:09 – Business Problems faced by Myntra
01:45 – The Rise of Myntra
03:15 – 1st Business Strategy of Myntra
04:04 – Business Value Chain of Myntra
04:55 – 2nd Business Strategy of Myntra
05:45 – Value Combination Business Strategy of Myntra
07:42 – Why Flipkart Acquired Myntra for 2000 Crores?
07:58 – Types of Business Models in E-commerce
10:46 – Business Lessons from Myntra Business Case Study
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