What is So Damn Special in Amul Milk ? | Business Case Study | Aditya Saini

Discover the remarkable success story of Amul, the dairy cooperative that thrived while others faltered during the pandemic.

In this video, learn how Amul not only survived but flourished, generating a staggering revenue of 53,000 crores during the COVID crisis, introducing over 60 new products, and providing extra support to its farmers.

With a target of 1 lakh crore by 2025, explore the business and marketing strategies that propelled Amul to the top, spending just 1% of its revenue on marketing compared to the industry standard of 10-15%.

From its humble beginnings with just a handful of farmers to becoming a billion-dollar revenue generator, delve into how Amul revolutionized the dairy industry while staying true to its cooperative roots.

Uncover the secrets behind Amul’s minimal marketing expenditure and its unparalleled success in this captivating video. Witness how Amul overcame challenges, embraced innovation, and emerged as a beacon of resilience and prosperity in the face of adversity.