Why Nirma Failed ? | The Rise & Fall of Nirma | Business Case Study |
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Video Introduction:
Nirma is one of the most famous washing powder brands in India. Nirma was started by Karsan Bhai Patel in 1969 and by 1988 Nirma was leading the washing powder market in India defeating big competitors like Hindustan Uniliver. Karsan Bhai Patel used to experiment with chemicals in his backyard and this is when he discovered a formula to create
washing powder at a very cheap rate. In 1969 India was under a financial crisis and every Indian was struggling to earn their bread butter. Washing powder was a luxury back then, most people could not
afford a washing powder back then and this is where Nirma comes into play. Nirma was priced so low that people bought Nirma instead of Surf Excel, but then suddenly a lot of problems occurred and Nirma was facing tough times. Nirma was also near bankruptcy when Karsan Bhai Patel adopted a few business strategies that revived the organization and turned it into a Multi-Billion Dollar company. This video is a complete business case study on Nirma and discusses a lot of business
strategies used by Nirma which helped it to become a Billion dollar company without venture capitalists. The video also covers various reasons why Nirma failed to keep its dominant position in the market as of now. This video covers how Nirma became one of the most successful brands through its marketing strategies and also highlights various reasons which lead to Nirma’s downfall. There are also a few important business lessons in this case study that we can learn from Nirma’s Success and Nirma’s Failure story in the business world.
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Title Contents:
00:00 – Introduction To Nirma Business Case Study
00:30 – How Nirma was Started?
01:16 – Initial Journey of Nirma’s Business
02:20 – The Power of Stock Market & Investing
03:30 – Nirma’s Business Strategy
04:15 – Nirma’s Grand Business Success
04:45 – Business Problems faced by Nirma
05:00 – Nirma’s Second Business Strategy
05:45 – Nirma’s Marketing Campaign
06:15 – Nirma’s Third Business Strategy
06:30 – Why Nirma Failed?
06:45 – Nirma’s Failure Story
07:40 – Business Lessons From Nirma Business Case Study
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