In the communications industry, change is constant. New technologies and practices are continuously being introduced to improve various processes and areas of the sector.
However, not all players in communications readily and quickly welcome changes in the industry. Some are even hesitant and apprehensive about jumping on the tech trend bandwagon that they lose out on the benefits they can gain from the latest developments.
Embedded SIMs or eSIMs are one piece of technology that many communication service providers or CSPs are unsure about adopting.
Their concerns stem from various challenges that come in the form of limited options, difficulties with applying for certification, and the adoption of new processes and additional technology to implement eSIM use in the devices and solutions they offer.
However, partnering with recognised eSIM providers allows CSPs to support this technology on their networks with fewer challenges and provide a smooth experience for their customers interested in this option.
Moreover, it will give them the opportunity to broaden their areas of expertise and stand out from their competition.
Areas and Markets to Target With eSIM Services
When CSPs successfully integrate eSIMs into their services, they can tap into more markets and areas, thereby expanding their business scope and boosting their bottom line.
Below are four markets and areas CSPs can break into or specialise in when they adopt eSIMs:
1. Travel
Most people who travel abroad tend to use Wi-Fi hotspots or pocket routers to connect to the Internet.
Another popular option for frequent travellers is buying a local prepaid SIM they can use temporarily and keep or discard after their trip.
These solutions are more convenient and cost-efficient for frequent travellers.
CSPs can target these potential customers and tap into the travel market with eSIM technology. They can offer a solution that allows their customers to download an additional eSIM they can use at their destination.
This option makes it easier for end-users to stay connected wherever they are without the hassle of removing and inserting SIM cards in their devices or carrying around two gadgets so they can communicate.
The eSIM solution also allows customers to avoid costly international mobile charges when they travel abroad.
Lastly, this option is more sustainable since customers won’t have to discard SIM cards they won’t need to use since they are unlikely to use them again.
2. Marketing
Mobile marketing continues to be a reliable marketing strategy since most people use their mobile devices to read or see the content businesses create for their target audience.
Most consumers today use their smartphones, tablets, and other handheld devices to check their email and social media accounts. Because of this, they will be able to read important messages businesses want them to know, such as special promos or events.
Additionally, SMS marketing remains an effective strategy many businesses implement to reach out to and engage with their target audience.
CSPs can offer eSIMs to businesses that want to maximise their mobile marketing campaigns. Since their target audience is likely to be on different networks, companies often use a number of SIM cards and devices to connect with them.
ESIMs help businesses do away with the inconvenience of using different devices and SIM cards to conduct their mobile marketing campaigns, which can sometimes be difficult to track and monitor.
Also, CSPs can offer eSIM for temporary use, allowing businesses to easily subscribe when they plan on implementing an aggressive marketing strategy and unsubscribe when they want to ease down.
3. Event Management
Event management is another area that can benefit from using eSIMs.
Organisers of one-time events, such as concerts, trade shows, seminars, and annual conferences, can use eSIMs for particular parts or stages of promoting the event.
Organisers can use a temporary contact number provided by the eSIM as a line of communication they can use to address questions of potential attendees. Once the event is over, they can unsubscribe.
Organisers can also download as many temporary eSIMs as they need without the hassles of buying physical SIM cards and not knowing what to do with them when the event is over.
When CSPs highlight these benefits and the likelihood that consumers can get a better customer experience, they can experience a surge in subscriptions.
4. Industrial IoT
ESIM technology is adaptable, making them suitable for use for different types of IoT devices.
Users can also use the eSIM-enabled IoT device in other countries.
CSPs can make this fact work to their advantage by ensuring the technology and service works anywhere in the world.
Moreover, they can highlight their capability of allowing customers to swap carriers online and remotely so that they can access better network services.
ESIM-powered IoT devices are also future-proofed against huge changes, including regulation changes and connectivity. Because of this, customers can enjoy using their gadgets for a long time.
ESIMs have been around for several years and are expected to overtake the use of traditional SIM cards. CSPs would do well to overcome their apprehension about this technology and adopt it for their growth, expansion, and success.
