Think about it this way. Your company hires a presentation design agency to create an incredible PowerPoint slide show. Your boss then sends those slides to 3 employees on your team and asks that each person prepare a presentation. Each person’s presentation will have a different “feel” even though they are all using identical slides. Again, a great presentation isn’t just a great slide deck. It’s a great presenter working in tandem with a great slide deck which means there has to be a reciprocal relationship between design and delivery.
The Reciprocal Relationship Between Design & Delivery
Cicero wrote about the 5 canons of rhetoric over 2 thousand years ago. But if he were alive and well and creating PowerPoint presentations today like the rest of us, you can bet he’d update his equation to include design. But not at the expense of any of the rest of the parts. We need them all.
Joe Wolff of Shutterstock says, “You can have the best stage presence around, the most pertinent information for your audience, a simply stellar narrative . . . and none of it matters if your design doesn’t work.” We agree. But we also think the reverse is true. You can have an incredible, professional, clear, and consistent slide deck, but it doesn’t matter if you aren’t able to deliver the content.
That’s what makes this reciprocal relationship so beautiful and powerful. When both the design and delivery are pulling their own weight, the whole presentation is stronger and more impactful.
Tips for Better Delivery
If you’ve been riding the coattails of your presentation design, here are some ways to elevate your delivery and bring things back into balance:
1. Increase your eye contact. Practice your presentation enough that you only have to glance at your notes sporadically. This allows you to shift your attention from your notes to your audience. That increased eye contact allows you to create stronger bonds and drive your points home with more emphasis.
2. Vary your pace. Any rate of speech that stays the same for too long will become monotonous for your listeners. Take for example a drumbeat. If I were to start beating on the drum with the exact same pattern and rate, before long it would probably turn into background noise. But what if I were to change up the pattern and rate at which I was drumming? The variety would hold your attention much longer. This concept also works with our words. If you vary your rate of speech during your presentation, it will capture and hold the audience’s attention.
3. Pay attention to your vocal delivery. Things like pitch (high or low) and volume (loud or soft) matter greatly to your audience. In fact, the ABI cites research which shows that “as much as 87% of the opinions people have about us are based on vocal quality.” For ways to improve your vocal delivery, check out our blog on 4 Tips for Better Vocal Delivery.
4. Make intentional use of movement. Our eyes are involuntarily drawn to movement. Great speakers make use of this in their presentation delivery. The key is to find the sweet spot between too little movement (which gets boring) and too much movement (which gets distracting). You can find more information on using movement in your presentations here.
If you find that you are spending too much time on design and not enough on delivery, consider hiring a presentation design agency to free up some of your focus. As with many things, presentations are made up of many important parts working together. When all of those parts are balanced, the end result is amazing.
Ethos3 can help you with both presentation design and delivery. Find out how.
The post Balancing Great Presentation Design With Great Presentation Delivery appeared first on Ethos3 – A Presentation Training and Design Agency.
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