A case study for the 1985 launch of New Coke. Designed for marketing students to review the issues and challenges that Coca-Cola was facing at the time for a greater appreciation of the decision. So the question becomes: What would you do?
A case study for the 1985 launch of New Coke. Designed for marketing students to review the issues and challenges that Coca-Cola was facing at the time for a greater appreciation of the decision. So the question becomes: What would you do?
