What can the restaurant industry implement from e-commerce strategy?
The restaurant industry is way overdue for implementing best practices that e-commerce companies have implemented for years!
Here are some tips that I have for restaurants:
1. Data. Restaurants have yet to standardize data!
2. Personalization. Restaurants tend to run promotions per day, but should focus on customer behaviors.
3. Cause and effect metrics. Restaurants should put energy into measuring sales from media.
About Jay Sung:
Jay Sung is instrumental in guiding businesses with consumer acquisition strategies and internal processes necessary to take them to the next level of performance – from startups to Fortune 500 organizations. Previously, Mr. Sung served as Chief Marketing Officer for Guthy-Renker, a $1.3 billion industry leader in the direct-to-consumer health and beauty market. At Guthy-Renker, he managed a $350 million marketing budget across offline and online channels. He successfully launched many new digital marketing campaigns using emerging social media such as Facebook, YouTube, and Hulu to complement longstanding television-centric marketing channels. He is best known for developing consumer acquisition and marketing strategies for leading brands such as Meaningful Beauty® with Cindy Crawford, Wen® Haircare by Chaz Dean, IT Cosmetics™, and many others.
His goal is to connect and continue learning about interesting, growing businesses, whether established or late-stage growth companies, in need of a marketing transformation.
