It looks like this tumultuous year is coming to an end- and it’s never to early to look ahead. What are the biggest marketing opportunities financial advisors should take advantage of in 2021?
Samantha Russell, CMO at Twenty Over Ten, is here to give you details on 6 marketing opportunities you should keep in mind for the new year, with the use of closely analyzed digital marketing trends.
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Keep an eye on these 6 marketing opportunities:
1. Subscription Based Services: The traditional AUM model actually leaves out a huge chunk of the population.
2. Video: Use video as a marketing medium. Learn how to get started with YouTube here: https://blog.twentyoverten.com/a-financial-advisors-guide-to-youtube/
3. Marketing to Millennials: Don’t miss out on this untapped market. For more specifics about targeting millennials: https://blog.twentyoverten.com/how-to-target-millennials-using-social-media-2019-guidebook-for-financial-advisors/
4. Retargeting Ads: Utilize retargeting to drive more traffic to your website from other platforms.
5. Inclusivity: Now’s the time to evaluate your brand and ask yourself whether or not you’re running inclusive marketing. For a comprehensive guide to incorporating more diversity into your marketing: https://blog.twentyoverten.com/how-to-incorporate-more-diversity-in-your-advisor-website-and-marketing-14-tips-and-resources/
6. Hyper Personalization Powered by Automation: Segment your prospects in order to run hyper personalized marketing campaigns.
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