Hosting an event or running a charity is no easy feat. It often involves extensive expenses. If you are unable to come up with enough funds to achieve your goals, you might need to turn to sponsors who share your vision. This is why it is crucial to learn how to write a sponsorship request letter.
A sponsorship request letter is also called a sponsorship proposal. It is a formal document that details your intention to secure funding from a sponsor. Apart from explaining your need for money, it also seeks to familiarize a potential sponsor with your beliefs and work.
In this article, we review how to draft this important letter so you can secure the funding you need.
What to Include in a Sponsorship Request Letter
Hosting an event or running a charity is no easy feat. It often involves extensive expenses. If you are unable to come up with enough funds to achieve your goals, you might need to turn to sponsors who share your vision. This is why it is crucial to learn how to write a sponsorship request letter.
A sponsorship request letter is also called a sponsorship proposal. It is a formal document that details your intention to secure funding from a sponsor. Apart from explaining your need for money, it also seeks to familiarize a potential sponsor with your beliefs and work.
In this article, we review how to draft this important letter so you can secure the funding you need.
Writing Tips for a Sponsorship Request Letter
The main aim of a sponsorship request letter is to convince the sponsor to fund your event. While you need to do your research, you also need to come out confident and professional. Here are some tips to help you wow a potential sponsor:
- Include the sponsor’s address, full name, and proper title
- Use the appropriate salutation.
- Mention your reason for writing in the first paragraph
- Lead with your connection to the sponsor
- Familiarize the sponsor with your company or organization
- Personalize your letter
- Keep your letter short and to the point.
Sponsorship Request Letter Format
{Date}
{Sponsor’s Name}
{Sponsor’s Address}
{City, State, Zip Code}
Re: Sponsorship Request for {Name of Organization}
Dear {Mr./Mrs. Ms. Last Name},
{Company/organization name} is a {briefly describe what you do}. For the past {duration}, we have been planning an {event type} to {purpose of event}. We would love to hear your thoughts.
We project that we will have an audience of {briefly describe audience}. As this is right up your alley, I am writing to request financial backing from your company.
I have attached a copy of our budget and perks that come with the sponsorship opportunity. I would appreciate a meeting to discuss this matter at your earliest convenience.
Thank you for your time and consideration.
Sincerely,
{Your Name}
{Job Designation}
Sample Sponsorship Request Letter
9 November 2030
Mary Gregory
223 Orefield Avenue
Fort Worth, TX 67890
Re: Sponsorship Request for Women Writers Seminar
Dear Mrs. Gregory,
I recently met you at the Texas Annual Writers Trade Show, where we discussed my organization, She Writes. I am writing to inform you about an upcoming seminar we are currently organizing. Per our projections, we will have an attendance of 150 women writers from all over the state.
Apart from officially inviting you, I am also writing to request your sponsorship for this event. I have attached a copy of our sponsor’s packet and budget for your perusal.
Kindly contact me at lesliejones.com or 345 5678 567 if you wish to discuss this matter further.
Thank you for your time and consideration.
Sincerely
Leslie Jones
Founder and CEO, She Writes
Sponsorship Request Letter (Word Template)
Learning how to write a sponsorship request letter is a crucial step for any charitable organization, outreach program, school, religious center, or business. If your letter does nothing else, make sure it grabs the sponsor’s attention and warms them up to your cause.
Remember, the sponsor likely reads several funding request letters a day. You will only stand out if you establish a connection with them. The best way to do this is to learn about and appeal to their beliefs. Finally, always send your request letter early to allow time for dialogue.
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