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Find out the Marketing trends we’re predicting for 2021 in our video roundup or blog: https://envato.com/blog/marketing-trends/?utm_campaign=envato_social_eyt_huU_0WYO5Z8&utm_medium=social&utm_source=YouTube&utm_content=description
Introduction (0:00)
1. User Generated Content (0:57)
2. High-Quality Branded Content (2:30)
3. Social Commerce (3:57)
4. Brand Activism (5:08)
5. Google Core Web Vitals (6:18)
6. Nostalgia (7:37)
7. Going Live (9:58)
– [00:37](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=37s) 📸 User Generated Content (UGC) in Marketing
– UGC has become a significant trend in marketing, allowing brands to engage with their audience effectively.
– Authenticity in advertising is boosted by showcasing raw, untouched footage and imagery from customers.
– Examples like The Iconic’s Mother’s Day campaign demonstrate the power of incorporating UGC into marketing strategies.
– [02:09](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=129s) 🎥 Emphasis on High-Quality Branded Content
– High-quality branded content, exemplified by companies like Apple and Estee Lauder, is crucial for building brand trust.
– Innovative marketing campaigns, such as Estee Lauder’s ANRcade, demonstrate the effectiveness of creative branding strategies.
– Templates like Logo Intro by EnesM from Envato Elements aid in enhancing the professionalism of brand videos.
– [03:42](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=222s) 🎨 Templated Video Overlays for Brand Consistency
– Brands are adopting templated video overlays to ensure consistency and brand cohesion across their video content.
– Utilizing templates like Colorful Modern Broadcast Package by NobleMetal can streamline the production process and maintain brand identity.
– Consistent branding across videos enhances brand recognition and consumer trust.
– [04:13](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=253s) 🛍️ Rise of Social Commerce
– Social commerce, through platforms like Instagram, is reshaping the way brands market and sell products.
– Effective use of social commerce tools, such as shoppable posts, can drive sales and enhance brand visibility.
– Mockup templates like Snapback FullCap Mockup by bangingjoints facilitate the creation of visually appealing product displays for social commerce.
– [05:15](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=315s) ✊ Brand Activism and Social Movements
– Brands are increasingly aligning with social movements and taking a stand on important issues, showcasing their values and beliefs.
– Initiatives like Ben & Jerry’s Unfudge Our Future campaign demonstrate how brands can leverage their products for social activism.
– Templates such as the Brochure template by spacestudios provide platforms for brands to communicate their values effectively.
– [06:44](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=404s) 🌐 Importance of Core Web Vitals for SEO
– Google’s emphasis on Core Web Vitals highlights the importance of user experience in search engine optimization (SEO).
– Providing a great user experience, measured by factors like load time and interactivity, is crucial for ranking well in search results.
– Tools like the UX Wireframe kit by mir_design assist in designing websites that prioritize user experience and meet Google’s standards.
– [07:47](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=467s) 🕰️ Utilizing Nostalgia in Marketing
– Nostalgia marketing continues to be impactful, evoking positive emotions and improving brand perception.
– Brands leverage nostalgia through retro-themed advertisements and social media content to connect with consumers.
– Templates like Arcade Logo 2 by SebicheArgentino provide a nostalgic aesthetic for brands looking to tap into this trend.
– [09:03](https://www.youtube.com/watch?v=huU_0WYO5Z8&t=543s) 🎥 Utilizing Live Streaming for Audience Engagement
– Live streaming on platforms like Instagram and YouTube allows brands to connect with their audience authentically.
– Incorporating branding elements like intros, lower thirds, and overlays enhances the professionalism of live streams.
– Templates such as the Youtube Elements template by agungugang facilitate branding in live streams, increasing engagement and credibility.
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★ Video Trends
https://youtu.be/-zYDPAlj9tM
★ Instagram Trends
https://youtu.be/8cl0G7kLx7Y
★ Photography Trends
https://youtu.be/ZFG3Frzx3pA
★ Retro Design Trends
https://youtu.be/AJnWQ0rXv2U
TEMPLATES
6 Transitions Pack With Opener by CGKOO
https://elements.envato.com/6-transitions-pack-with-opener-V592A6J?coupon_code=elements_yt_org-9firstmonth-p&utm_campaign=elements_social_eyt_huU_0WYO5Z8&utm_medium=social&utm_source=YouTube&utm_content=description
MUSIC
Rock Cool by BearStockMusic
https://elements.envato.com/rock-cool-5MJEWF8?coupon_code=elements_yt_org-9firstmonth-p&utm_campaign=elements_social_eyt_huU_0WYO5Z8&utm_medium=social&utm_source=YouTube&utm_content=description
#marketing #marketingtrends #creativetrends
