How This Kolkata Couplepreners’ Homegrown Fashion-Startup Is Growing With Flying Colors

Learning from experiences and investing our best efforts in the future is perhaps the best model to attain success and Kolkata-based couplepreneurs Yash and Ahana are proving it yet again. Hailing from business families, the ambitious duo was mindful of their professional goal of becoming entrepreneurs – read couplepreneurs jointly! Their first experimental food-joint business failed due to inevitable circumstances but the pair got the better of it with their innovative fashion startup ‘Huedee’.

Huedee avows to be India’s first exclusively ‘Tie-Dye’ fashion brand that is the product of the creativity of Yash Agarwal and His wife Ahana Agarwal. The couple has a common liking for fashion which brings enhanced compatibility for them to become partners on the front of the business. Their understanding of the preferences of buyers equips them with a unique sense of effective use of the ‘Tie-Dye’ techniques in day-to-day clothing and accessories – making Huedee a good choice for the consumers.

After the setback in their first business, the couple launched their second business venture ‘Huedee.’ Yash, being the head of the creative verticle, launched a website and the initial range of products dyed in-home, while Ahana looked after communications. The couple started promoting their products in their contacts as well as through online campaigns. Their unique product range comprising of Coord sets,  Socks, Caps, customized towels, headbands(all tie-dyed) received a good response from the buyers and the brand started its growth-story.

The brand philosophy of Huedee revolves around creating fashion products that reflect the young attitude and free-spiritedness, and the brand has always been keen to ensure exclusivity. The brand is offering its products at a very wide price range that includes products for everybody. The company recently launched handmade all Star Converse Shoes to enhance their product range.

The growing startup is selling around 500 products a month through e-commerce sites like  Amazon, MensXP, LBB, but primarily through their website. The couple has also ensured that their sourcing is done entirely from the Indian vendors and they maintain their brand a completely “Made In India’ concept. Yash is personally looking after the design in-house to ensure that their outfits are unique and competitive to Indian and global giants. With a surge in demand, the startup is also set to enter in production space very soon.

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