Digital marketing has trapped the world in recent years, offering several platforms for marketing products and services. There are numerous digital platforms to promote your brands, such as Google Ads, Mobile apps, websites, search engines, social media platforms like Facebook, Instagram, LinkedIn, Twitter, and more.
Have you tried Facebook Ads to promote your brand? If not yet, you should absolutely start; it’s high time you do. Hootsuite stats show that the average Facebook user clicks on 11 ads/month. Despite that, many believe that Facebook usage will decline after the previous year’s privacy breach came under scrutiny. However, according to the Pew Research Center, it still accounts for 40% of annual digital display marketing revenue.
Facebook ad campaigns offer an opportunity to new business owners to throw some exposure to their products. As simple as Facebook Ads Manager makes the ad creation process, there is much behind-the-scenes work that requires to be accomplished. Many amateurs make some common mistakes while creating their first Facebook ad campaign. This article will cover all the common mistakes brands make during their initial ad campaigns.
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Lack Of Clear Objective
The first step to achieve success in any marketing campaign is having a clear and realistic objective and creating a strategy from the outset.
Having a clear objective would help create the right strategy depending on the goals you want to accomplish.
Facebook Ads can have one of the below objectives:
- Do you want to boost your website traffic?
- Boost conversions or direct leads to a specific landing page?
- Do you want to do a single promotion that would drive instant sales for a particular product?
Get clarity on your primary goal from running them, which is essential not only for creating the ads but also for what you pick as your ad objective on Facebook. This goal ascertains how the Facebook algorithm displays ads to audiences. If the aim hasn’t been identified, it will deliver the ads to the wrong audiences and won’t get the desired outcomes that you were planning.
So, what’s the goal of your ad campaign? What do you want your clients to do? Is it clicking on your website link? Or is it to call you directly on Whatsapp? Buying a product from your site? Or making an appointment? This all depends on the call-to-action you place within your ad campaign.
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Absence of Quality Creatives & Content
These days, businesses that win with ads are those that have an excellent creative model. A captivating video, eye-catchy graphics, and a magnetic copy go a long way. Concentrate here first because if you can’t get a prospective customer to stop scrolling or engage with your ad, it barely matters if you have the best product in the world. Each aspect is as important as the other. For instance, you could invest in a high-quality, colorful picture shoot for a robust image, but a potential user will scroll past if the content is low.
Luckily, Facebook knows how important each aspect is and made a new tool that helps ad managers and creatives perform split tests, matching your creatives with your headlines in multiple combinations. Facebook created Dynamic Creative, wherein an ad creator can upload essential parts of their ideal ad, and the system enhances and tests different combinations for you, as you never completely know how they’ll perform until they’re tested.
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Making Typographical or Grammatical Errors in Ad Copy
People still make mistakes, and you must be checked for your ad copies thrice. Website Planet experimented to see how harmful the presence of types can be. It discovered that while the outcomes differed by country, in the US, advertisers pay up to 10% more for their ads when they have a typo, and in the UK, 20% more for typos and 72% more for grammatical errors.
It doesn’t matter that we make typos & mistakes frequently in drafting quick emails or even in our Insta page captions how you describe yourself & your brand in ad matters. What would you think of a brand that had an evident, glaring typo in its ad copy? Would you still purchase from it, or even be interested in its products or services? It might not matter much to you but can still make many customers reluctant to buy their products or services.
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Having a Wide-range of Target Audience
There are billions of users on Facebook, and there is a high probability that your content might get lost amongst a vast number of content that is updated on the platform every day. Thus, having an audience niche is also essential for the success of your campaign. Not narrowing down your target audience is another common mistake that one makes to get more exposure in the market. In that process, you don’t want to cut off the most likely demographic that would be interested.
Having a wide range of TA can end up costing you both time and money both. Black Tie Marketing noted that one way to know that your target is too broad is by observing the leads you currently have coming via your funnel. Do you have a telephonic conversation with someone and discover that they aren’t a qualified lead more often than not? Or you are getting good clicks, but little follow through? Hence, it would help if you niched down. It might reduce the reach, but it’s worth it if you are reaching a more qualified audience.
Bottom Line
To make your Facebook ad campaign a huge success, you must go the extra mile to ensure you create a connection with the audience. Researching your TA and paying heed to the kind of ad type that works best is crucial.
Facebook ads, when done correctly, can bring in fantastic outcomes and lead to speedy business growth. Hence, set up a clear goal, design quality creatives, content free from typos and errors, create urgency, & a clear action plan for interested leads, ensure you’re targeting the demographic even if it’s smaller than your imagination. Remember, quantity matters over quality, always!
Author Bio:
Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites. Follow him on Twitter.
