You work hard to build your brand awareness and get people to your website. Avoid these common e-commerce mistakes to keep visitors on your site and lead them to conversion. We also include tips on how to combat these 7 conversion killers.
Read on to make sure your site isn’t falling victim to any of the following:
Conversion Killer 1: Slow page speed
Nothing gives you a high bounce rate like a slow-loading page. If the load time of your website increases, the probability of the visitor bouncing (leaving without viewing any other page) increases significantly.
How to speed it up:
Optimize your images
Use lightweight plugins
Connect to the correct CDN
Leverage browser caching
Eliminate unnecessary script
Utilize a CDN
Conversion Killer 2: Obnoxious Entry Popups
People hate popups. There is no other way to say it. Imagine walking into a brick-and-mortar store only to have someone put a very large sign right in front of you blocking your view of what you came in to see.
You may have an email subscriber CTA in your popup, or it might be to notify your users of your use of certain tracking technology that you need them to consent to.
Whatever the case may be, most of your users would appreciate a less is more approach to entry popups.
Conversion Killer 3: Untrustworthy site
Nothing makes a visitor run for the hills than a website they don’t trust. This is especially true for when a conversion relies on the capture of the users payment details.
You need to build trust with users before they will consider handing over their hard-earned money. This will be especially difficult if your website is giving them more red-flags than reasons to spend.
How to build trust:
An SSL certificate
Trust badges
Social proof
Active social media profiles connected to the store
Visible business details and contact information
Conversion Killer 4: Confusing UX design
Visiting your site should be an easy experience for your user, an opportunity for the user to explore what you have to offer. This is not a time to confuse them by not having a navigation menu and a visible search bar for people to browse what you are offering. This is true for product shops, websites offering service and for blog websites.
Tip to improve your UX design:
Shadow a friend using your website for the first time and pay attention to how they interact with your site. This will give you a fresh insight into how your site is experienced for the first time and what changes it might need to improve that experience and lead more users to conversion.
Conversion Killer 5: No help available
Consider having a live chat option available on your website. This will help you catch any visitors who are considering your product but won’t buy without asking some questions first.
Having a chat option will give you another point of contact with the user to lead them towards conversion.
Conversion Killer 6: Mandatory account creation
Having to create a new user account was listed as the No. 2 reason for cart abandonment according to a 2020 study by Baymard Institute.
The No. 1 reason according to the same study is up next.
Conversion Killer 7: High extra fees at checkout
Hiking up the price at the last minute is certainly going to make most potential customers second guess their purchase. According to the study, it makes 50% of shoppers ditch their cart last minute.
Conversion Killer 8: Not being mobile friendly
The m-commerce global sales are set for continued growth. Making your site mobile friendly should not be an afterthought. Your mobile site is just as, if not more, important than your desktop site.
A lot of transactions involve multiple devices. Even if your desktop purchases are higher than your mobile conversion, that doesn’t mean that your buyer didn’t come to your store and browse your shop during their toilet break in work, or while taking some downtime on the sofa while working from home.
Here is a mobile optimization guide for your conversion-boosting mobile site.
Conclusion
This article is supposed to flag potential reasons your site isn’t converting as much as it could be. The exciting thing about business is that there is always room to grow and improve.
Have anything to share with us about conversion killers? Let us know in the comments.
Do Note: Pursho Just Act As Publisher For This Post.
