Don’t Buy Diamonds 💎 | They Fool You | Business Case Study – Sahil Khanna

Do you know that diamond is the hardest material in the world? If I make your phone screen with diamond then it will never Will break but the thought must be coming in your mind that brother Why will I make my phone screen with diamond, it is so expensive diamond because at today’s time diamond is expensive because The process of making diamond is expensive yes to make Process Today’s machines are making diamonds inside the lab Since then diamonds are being made and at present it is at one tenth rate. Diamond will become more cheaper in the coming time and this.

Time is not far when your phone’s display computer’s display all Some will be made of diamond, do you know one inside aluminum In those days, kings and emperors used to eat food, for them it was the best. It used to be a prestigious thing because at that time aluminum It was difficult to make, that’s why it was expensive, that’s why it was rare, but today At the time of aluminum we see it everywhere and it has a cheaper quality of material is supposed to be the same is in future with diamonds so hii guys my name is Sahil Khanna and today I am going to tell you the world’s most.

About the big marketing strategy where you people are crazy make to take diamonds whatever the value of diamonds No, it may be very less in the coming time, but where did you go? goes diamond take diamonds are forever If you get diamond then you will be able to express your love then all this Some thought has been put in what is inside this whole In today’s video we understand the history of diamond and what is the future Until the mid 1800s people used to think that diamond will remain Diamonds are rare means there are a lot of diamonds in the market.

Diamond is not available in this round an exclusive item were treated like second half of nineteenth century Coming inside, it seems that brother, there are many mines in the world. inside and diamond is not rare and if we follow the business principle Let’s talk if the product is not rare, it means its price over the period of time is going to decrease. After that start a campaign Life tends to make people mad for moments like now Those who give diamonds for the most precious moments, their heart is also like a diamond. it happens. You are my light now diamonds are for everyone.

Diamonds are forever If you give it to your girlfriend or to be wife The bigger the diamond, the more you love your wife. Do you. Diamond is the jewel of a woman, so it means if you love your If you want to simplify, then you show the diamond and this campaign done all over the world now what is the name of this company Let’s understand a little bit about it, the name of the company was De Beers are basically the owners of the company who had started. The mines from where diamonds were extracted.

They were called watermen who used to give pumps on rent. 100-100 kilometer deep pits have to be dug to extract diamonds. If you want to make a pit comfortably, then you have to use water. If it has to be done then this company used to provide only pumps. After that the owners understood that brother, this is very big This is an opportunity, it is a rare item, so they slowly started owning all the mines, a time came when They were controlling all the mines of South Africa and they were There was a time when the diamonds used to enter the whole world.

Used to come from South Africa within 1888 They had made a complete monopoly inside the diamond market after that What was happening basically when they started forming syndicates? They formed their own companies and the people who were working Diamond befriended him as well and told him that we are brothers. Will control the diamonds inside the market if in the market If we do not make abundantly available diamonds, then we What would they do if they could control the price of diamonds? Used to decide the rate of diamond inside starting, after that.

It was given to all the suppliers, after that they got as much Used to sell at today’s time if you buy a diamond ring The next day you go to sell it, it is 50% deprecated. Means you will get only 50% of the value of diamond. If we go on talking about gold then whatever the market rate of gold up or down According to that the amount of gold you have taken will be worth to you. Have to meet recently who is the co-founder of zerodha Nikhil kamath ji he did the same thing he said that brother we diamonds are so big Why consider the prestigious thing if actually we have to invest.

If we want to do it, we should do it in gold and not in diamonds. Should I start by talking about 1930? The condition of the world was not good, so the demand for diamonds at that time started decreasing, at the same time this company made its biggest launched market campaign diamonds are forever first thing Controlled everything in the market and controlled the price too. They lived together and did their market campaign Diamonds are forever. They did not brand, they marketed the diamond and If they started doing this in all the major countries.

If I talk about Japan then within 1967 5% women used to get diamonds which By 1981 it has become 60%, so at this level He created awareness by doing his marketing campaign. Curry people about diamonds after that time in Russia, Diamonds even inside countries like Canada, Australia Diamonds started coming out from the mine that was set up and they Said that brother, we will not work with you, we belong to that syndicate. Will not make a share, after that this company marketed itself.

Started doing diamonds of forever went on hiding today At the time, we see the campaigns around the same where target this is what is being done diamond is forever a diamond my For a diamond, this diamond will remain like this because no one near the diamond The value proposition is not to sell the diamond over the period of time. Its rate will increase infact its rate will decrease the biggest problem Do you know when it started coming when lab grown diamonds started being made? Around the 1950s, the scientist inside the lab Started making diamond, for this let’s understand a little bit.

How are diamonds made then if you must have read inside your childhood Diamonds are the purest form of carbon which is found at high temperature under the earth. And if they are formed under high pressure then earth is very much there is pressure and there is a lot of temperature Diamonds are made in its circle but they have the same condition Tried to make machines inside and made diamonds out of them There was a big problem in diamonds which was made in starting. Its color used to be a little blackest color type and its There were very small pieces inside, which means the size of the diamond is large.

If it was not there then you could not use it as a jewellery. So what did they do, they got the diamond they were getting Started using for diamond coating if you have If the drill is used then it is said to be diamond coated inside. You must have seen glass cutter, that diamond for cutting glass. it is made of diamond it is not made of diamond is coated which is lab grown if you have a Let me tell you interesting thing, scientist has come out with another new technology. According to which diamonds can be made which are like diamonds.

Shine will be relatively large in size and cost 10% would mean one tenth to a normal person It is almost impossible to differentiate a diamond that The lab has grown and the real diamond is in between and more to come. In time the rates of diamond will also go on decreasing over the period of time because lab grown will become cheaper now Let’s assume the story of thirty years from now, what can happen Diamonds from Diamonds are the strongest element in the world. If the display of your phone will not break, then whatever the glass.

Devices will be made of it, we can make diamond one can also act like a super conductor means from inside it electricity can pass very lovingly means loss will not come Let me explain the meaning of the application inside your mobile The chip looks like silicon, it will be made of diamond, because of which The efficiency of your mobile will be very good means you will get power Will get very good and the battery will not go that much and a The most important thing that lab grown is doing is sustainability. If you want a diamond in today’s time, then you want the natural one, then the earth.

I have to dig and it is said that there is a lot of wrong labor Practice is also inside it even after making people bonded laborers. Work is done, people’s health also deteriorates. pollution also happens because mining takes place, the soil blows up Because of that pollution also happens, so if you take lab grown So I hope you can solve all these problems too. You must have enjoyed this video, you must have learned a lot. I have similar videos regarding marketing and business. I keep posting inside this channel so you can subscribe.

And you can send this video to your acquaintances and tell Brother how dirty is your cut bye good night khuda haafiz good morning ,afternoon whenever you are watching the video jai hind vande mataram