Case Study

How Did Nykaa Takeover Indian e-Commerce Market? Nykaa Case Study | Nykaa Business Model |Live Hindi

How Did Nykaa Takeover Indian e-Commerce Market? Nykaa Case Study | Nykaa Business Model |Live Hindi

Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 76 offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.

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Note : This Video is based on my internet research, it may not be 100% accurate.

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