The Life insurance corporation of India was established on 1 September 1956, when the Parliament of India passed the Life Insurance of India Act that nationalized the insurance industry in India. Over 245 insurance companies and provident societies were merged to create the state-owned Life Insurance Corporation of India.
Market share of life insurers across India FY 2021, by type of premium. The Life Insurance Corporation (LIC) of India held approximately 64 percent of the market share of the sector’s total insurance premiums in the financial year 2021. LIC is the only public sector insurance company in India.
In this video, Rahul Malodia will be giving a detailed case study on LIC brand creation and brand value with their working style. Learn about all about the company you can from this video. Let us know in the comment section which is the next case study you want.
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Rahul Malodia is a professional CA, Management Consultant, And Business Coach. He started a revolution for Businessmen, with a mission in his eyes of Business Freedom. He begins with a basic session where you will find every aspect of your business. It is applicable to every business, be it big or small.
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