This time we’re back with our next video of the Tata case study series. This video is a case study about Tata Tea. Rahul Malodia, the Vyapari to CEO Coach, tells Tata Tea’s story. As soon we hear the name Tata Tea our mind fills with the ‘Jaago re’ slogan also, there come questions like, how did Tata build such a big tea brand? Why and how Tata group bought global giant Tetley? How big is Tata Tea? How come TATA Group is the biggest employer? Not only does this video answer these questions but also it tells a bit about the history of tea. Video tells as always, this time too, Tata entered an unorganized market and made its place there, like it did in Tanishq. It acquired companies like Consolidated Coffee Ltd, Watawala, etc. It emerged as a global brand and made itself the biggest tea brand in India and Globally. Many people start their day with a cup of tea and Tata group claims every 3rd cup in India is by Tata so, sip your tea and enjoy the case study of Tata tea and also know…
How can I beat the competition in business?
How can I market my product?
What is the best marketing technique?
How can we boost sales?
What is Branding?
What is product positioning?
Rahul Malodia is a professional CA, Management Consultant, And Business Coach. He started a revolution for Businessmen, with a mission in his eyes of Business Freedom. He begins with a basic session where you will find every aspect of your business. It is applicable to every business, be it big or small.
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