Subways ‘s biggest mistake of OceanGate || Subway || OceanGate || Chiraayuu
๐ Welcome back to Chiraayuu, your go-to destination for unraveling the marketing strategies of top brands! In today’s episode, we’re diving into how Subway brilliantly bounced back from a marketing misstep and promoted its brand.
๐ฅช Subway’s journey began in 1965 when Fred DeLuca and Dr. Peter Buck opened a sandwich shop in Bridgeport, Connecticut. Their vision was to provide a healthier fast food option with fresh ingredients and custom sandwiches, setting them apart in the industry.
๐ However, Subway recently faced criticism due to a billboard faux pas outside a Georgia restaurant. The billboard read, “Our subs will never let you down,” a direct reference to the failed ocean gate submarine mission. Customers found this pun distasteful and sad, causing a dent in Subway’s reputation.
๐ To rectify this mistake, Subway released a new advertisement featuring chess legend Viswanathan Anand. In this 30-second ad, we witness Anand placing an order at a Subway outlet. The staff bombards him with questions about bread choice, veggies, and sauces, making Anand feel like he’s in a chess match, even breaking a sweat. The ad’s tagline humorously declares, “Even a genius can face difficulty when ordering a sub.”
๐ Subway’s video ad quickly went viral, amassing over 774k views and 11.1k likes. Viewers praised the ad’s creativity and script, with many saying they’re no longer afraid to order from Subway.
๐ This demonstrates that Subway has refocused its marketing strategy on creativity and enhancing the customer experience. They aim to prevent customers from feeling overwhelmed by choices and amusingly convey that even a genius can encounter challenges when ordering a sandwich.
๐ Subway’s marketing approach revolves around offering fresh ingredients and an engaging and entertaining experience for their customers. This recent campaign serves as an example of how they rebounded from a minor mishap with an entertaining and relatable narrative.
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