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VIDEO INTRODUCTION:
Balvant Parekh was one of the first-generation entrepreneurs of post-independence India, who contributed to strengthening the economic condition after independence. Today Balvant Parekh’s company, which was founded in 1959, has a billion-dollar turnover annually. But Parekh’s initial journey of building the Pidilite Industries was, however, fraught with struggles and hardships. Today, we learn about the journey of a man who came from a humble background but went on to become the 45th richest Indian according to the Forbes list of 2013. How Pidilite’s genius Business Strategy made Fevicol a memorable brand.
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