Episode 43 – MI Podcast
Nikhil Kumar (https://linktr.ee/nikhilkumar.official)
Time Stamps
00:00 – Introduction
01:28 – Mandar’s journey in digital marketing
47:34 – What is D2C marketing and how does it differ from B2C in terms of approach?
50:21 – How can companies effectively target and reach consumers in a crowded D2C market, and what are some common challenges associated with this?
52:35 – What are some common D2C marketing channels, and how can companies decide which channels are best for their business?
55:34 – How important is brand building in D2C marketing, and what are some strategies for building a strong brand presence in the marketplace?
59:16 – What role does content marketing play in D2C marketing, and how can companies create compelling and effective content for the same?
01:03:10 – How can companies use social media to reach and engage with their target audience, and what are some common mistakes to avoid when using social media for D2C marketing?
01:11:28 – How can companies effectively measure the success of their D2C marketing efforts, and what metrics should they be paying attention to?
01:16:12 – How can companies balance short-term sales goals with long-term brand building efforts in their D2C marketing campaigns?
01:23:40 – What are some common mistakes that companies make when implementing D2C marketing strategies, and how can they avoid them?
01:33:09 – Conclusion
Mandar’s Socials –
LinkedIn: https://www.linkedin.com/in/mandarmarathe/
Instagram: https://www.instagram.com/thegoodbusinessmandar/
About Mandar –
Mandar Marathe is an Internetpreneur & consultant with cross-functional, hands-on expertise in Digital Marketing across Search Engine Optimization (SEO), Google, Meta, LinkedIn ads
and content marketing. In his 16-year-long career, he has worked with Infosys, US-based Digitas, and Reprise Media. In 2013, he started Briefkase, his own digital marketing agency. Since then, he has been a digital marketing consultant to over 100+ startups & SMEs, helping them find new customers and grow exponentially through performance and content
marketing. He has been the visiting faculty for Digital Marketing at IIM Sirmaur and the Great Lakes Institute of Management, Chennai since 2018 and is teaching Digital Marketing as guest faculty at
Shailesh J. Mehta School of Management, IIT Bombay since 2011.
#marketing #media #d2cmarketing #performancemarketing #nikhilkumarmarketing #marketingintelligencechannel
