Mastery of lower funnel performance and post-visit optimization were in the past sufficient to achieve YOY growth through the DTC channels. Unfortunately, this strategy has run its course. Brands must now seek new sources of incremental growth and differentiation through channels and competencies elsewhere along the consumer journey. Join us to learn about innovative growth strategies from the CMOs of fast-growing consumer brands. #IAB #BDS2021
Speakers
Seraj Bharwani, Chief Strategy Officer, AcuityAds
Gil Efrati, CMO, Resident
Barbara Goose, CMO, Rocket Software
