Opinions expressed by Entrepreneur contributors are their own.
In the rapidly evolving digital landscape, ad blindness has become a formidable challenge for brands seeking to connect with their target audience. To overcome this challenge and effectively connect with the target audience, actionable strategies are crucial.
A staggering 54% of users who come across ads do not click on them due to a lack of trust, while 33% of internet users find display (banner) ads completely intolerable. This statistic underscores the challenge brands face in combating ad blindness. Even if your ad manages to break through this phenomenon, the likelihood of it being clicked remains low.
