Meet Anubhav Dubey, who is the Founder of Chai Sutta Bar. At the age of 22, he sold crores of tea using zero dollar marketing strategy. Anubhav Dubey had opened the first outlet of Chai Sutta Bar with only ₹ 3 Lakhs but that store was not running properly. And he used to call his friends for tea for free by making unexpected plans. Because of which there was a crowd in front of his shop. What aroused the curiosity of many people to after see the fake Crowd and some people even tried the tea. This marketing strategy is called social proof. According to This, if some people are doing a work, then other people also copy the work. Today Chai Sutta Bar generates revenue of more than 100 crores annually. But even today Chai Sutta Bar follows this marketing strategy to New Outlet Opening time.
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