Off-page SEO is all too often overlooked when it comes to taking steps to boost your ranking on Google, but it should be considered an integral element of your overall SEO strategy.
It has often been the case that you might focus your attention on using the best link building services, which is perfectly fine, but there are lots of SEO tactics that can also be called into action to create a more holistic approach.
Let’s take a look at what off-page SEO is all about and how to make the most of the opportunities it presents to increase your site visibility.
Off-Page SEO explained
In simple terms, off-page SEO is a term used to describe all of the relevant SEO strategies that you do where it doesn’t involve updating your website or publishing content.
Typical off-page activities include brand and citation building, social media activities, and certain aspects of content marketing.
The reason why these are so relevant to your overall strategy is because they help search engines, and users, gain a better insight and understanding of the relevance, authority, and trustworthiness of your site.
In a nutshell, a good way to understand the distinction between on-page and off-page SEO is to see your website activities as the former, and anything else that involves another platform or site, as the latter.
Good examples of off-page SEO
To get a clearer picture of exactly what constitutes off-page SEO it is worth taking a look at the differences between technical SEO, on-page, and off-page SEO.
On-page SEO can be categorized as activities carried out such as producing site content, internal linking activities, as well as title tag and meta tag optimization, to give a few classic examples.
Off-page SEO involves activities such as link building, content marketing, social media, and podcasts.
Technical SEO refers to things you address such as site speed and structured data, plus XML sitemaps, for instance.
As you can see, there are clear distinctions between each category.
The important role off-page SEO has to play
A good way to think about off-page SEO is that it is an essential part of helping to build your site’s domain authority.
If you didn’t carry out these off-page actions you will probably notice how hard it is to outrank websites with a higher authority.
Are there certain off-page SEO tactics to focus on?
There are certain off-page activities that deserve your focus of attention as they will help grow your authority. They will also assist with organic search traffic.
It is particularly relevant to concentrate on link building and content marketing.
Link building enables you to earn backlinks from high-authority websites. This builds trust in your own site, which is a positive from a Google algorithm perspective.
Publishing strong content on your website is just one part of content marketing.
You should also look at off-page content marketing such as guest posts to boost your credentials.
The bottom line is that you really can’t afford to ignore what off-page SEO can achieve and the impact it has on key ranking factors.
Are you focusing enough of your attention on off-page SEO tactics?
