Case Study

How A Psychopath Created Kellogg’s Company? | World’s Biggest Breakfast Company Case Study

How A Psychopath Created Kellogg’s Company? | World’s Biggest Breakfast Company Case Study

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Hi Guys, Gaurav here and Dr. John Kellogg was a mentally insane person but surprisingly a mistake made by him lead to the foundation of a multi national cornflake company, Kellogg`s. Kellogg`s is very successful in various countries like USA, UK, India, France, Germany etc but what`s to learn from this is how creatively Kellogg managed to brand themselves in these nations!
Stay tuned throughout to know the success story and understand the business case study of Kellogg cornflakes!

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