The flow of traders is never uniform on any exchange. There are big players who bring in a good profit, but only appear every six months or so. There are small old-timers who consistently trade specific amounts. However, most exchange participants are traders who trade unsystematically or leave disappointed.
In order for the exchange trading volume to remain steady, the number of participants needs to be regulated: to bring back those who have left, to remind inconsistent traders of the available opportunities, and to constantly attract new ones. Let’s analyze the mt4 tools that are effective in trader retention and attraction.
How to Retain Old Customers
The key reason why traders leave is that they are not satisfied with trading results. What can an exchange offer?
Auto-following strategies. If a trader fails in independent trading, they can copy the trades of his successful colleagues. A special function for an exchange allows to subscribe to high-performing traders and repeat their top trades. Newbie traders will appreciate the time saved and an easy way to make money.
Cashback on transactions. The best way to stimulate a trader is to pay him for conducting transactions. In addition to being a financial reward, cashback serves as a gamification element; a trader will like accumulating cashback as if playing of an exciting arcade game.
Attracting a New Audience
If a trader is already working on another exchange, it is difficult to lure them away. You need to provide all the conditions for an easy transition to your exchange, so that the trader has no other choice but to take advantage of your generous offer.
Tool for transferring account history. Laziness is the driver of progress, and in our case, it’s a way to attract new customers. It will be easier for the client to use the services of a new exchange if all his data is automatically uploaded there.
Discount-related tools. Once again, this is about financial gain. You can set up customer discounts in the desired order and volume. For instance, it can be a month of savings for all new traders, or a commission reduction. The key is not to forget to launch a promo offer so that potential customers would find out about the bonus and try the new trading platform.
Benefits for Brokers
Traders aren’t the only ones you need to engage; it’s also a good idea to show loyalty to brokers and agents so that they, in turn, bring their clients on board. Special compensations and payouts to brokers will make the exchange more attractive.
These and other MT4 tools and plugins are available at https://takeprofittech.com/.
How to Connect Additional Tools
Full integration of all available plugins with MT4 allows for the easiest connection. After a digital product purchase, a technical consultant is assigned to the client. He helps to add the plugin to the main platform, configure its functions, and finetune its operation. The consultant will tell you how to manage the key parameters and where to evaluate the results.
Also, don’t forget about the basics that make an exchange more attractive. Users should always have access to ample liquidity to ensure that orders are filled instantly and at the right price. When adding supplementary services and plug-ins, it is crucial not to overload the server so as not to affect the main functions, as well as the speed and uninterrupted operations.
