5 ways to automate GoTo Webinar

These days, remote meetings and events are more common than ever. From company all-hands to product demos to conventions, people are used to gathering online. GoTo Webinar is a virtual event platform with tons of options to customize, analyze, and scale those events.

But when you use automation to seamlessly share data between GoTo Webinar and the other tools in your tech stack, there’s even more you can do. By pairing GoTo Webinar with Zapier, you can automatically share webinar attendee information with your other business apps, gather registrant data, and register attendees from a variety of sources, all without lifting a finger. 

Here are the top ways Zapier users automate GoTo Webinar to scale their events.

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Automatically register webinar attendees

Whether you add your webinar registrants from a form, spreadsheet, or CRM, Zapier has you covered. By setting up a Zap—our word for Zapier’s automated workflows—you’ll never need to type registrant information into GoTo Webinar manually.

Add registrants from forms

Not only are they easy to set up, but forms are a great way to collect information about your customers while registering them for your events. Cut a step out of your event management workflow by automatically adding registrants to GoTo Webinar from your form submissions. That way, you can easily track of who’s attending your events, no matter where they sign up.

Add registrants from other lead sources

While your sales team might be the ones focusing on lead generation, it’s also a great opportunity to find customers interested in your webinars. With these Zaps, you can automatically create GoTo Webinar registrants based on new leads in your lead gen app of choice.

Add registrants from spreadsheets

You usually can’t go wrong with a spreadsheet, and sometimes, Google Sheets is the best way to collect customer information. This is especially true if you’re gathering info from a variety of sources. Use a Zap to automatically add new GoTo Webinar registrants from a Google Sheet, so no attendees slip through the cracks.

Add registrants from CRMs

Your team has put in a lot of work to build out customer information in your CRM—don’t let it go to waste. With these Zaps, you can automatically invite your CRM contacts to your webinar, which is a great way to reengage disengaged customers or drive deeper engagement with existing ones.

Add webinar attendees to your email marketing

When people sign up to attend your events, it can be useful to stay in touch with them after. Maybe there’s a follow-up event you’re hosting, or you have a coupon to offer your attendees. No matter the reason, automation is the best way to keep in contact.

Individually emailing every person from an event or manually importing their email addresses into your email marketing tool limits how much follow-up you can do and makes it easy to make copy/paste errors. Instead, let Zapier automatically import the contact information of your webinar registrants or attendees into your favorite email marketing app to more easily scale your efforts and reduce errors.

Add registered webinar attendees to your CRM

Webinars are a great way to attract new customers or reengage existing ones, but keeping track of which stage of the funnel your attendees fall in can get tricky. Adding webinar registrants and attendees to your CRM is key to making sure everyone on your team knows what outreach customers have received—or still need to receive.

With Zapier, you can easily export these contacts to the CRM of your choice. You can also find and update current contacts in your CRM or add a tag to your contact to show they’ve attended a webinar. All of this data is useful for interacting with your customers in the future.

Log webinar attendance data

Analytics are the bread and butter of business, and GoTo Webinar is no exception. While GoTo Webinar does provide powerful in-app analytics, sometimes it’s useful to export data into a spreadsheet for further use. For example, if some members of your team don’t have access to GoTo Webinar or if you collect data from multiple sources in one spot, you might use a spreadsheet as a source of truth for your data.

Connect almost any app to GoTo Webinar

Want to connect GoTo Webinar to an app that doesn’t have a Zapier integration? Don’t worry! You can still use Zapier to integrate with other apps using webhooks—and specifically, a catch hook trigger. You can read more about how catch hooks work in our help docs.

Automate your virtual event platform

Using GoTo Webinar is a great way to host virtual events while also collecting information about your event registrants. With Zapier, you can save yourself the manual labor of adding registrants who sign up via forms or spreadsheets, exporting attendee data, and adding event registrants to your other business apps. With all that out of the way, you can focus on providing the best virtual events for your customers.

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