If you want to lose your audience’s attention almost immediately, you can do so by using business presentation templates. Most people have seen or used the templates on PowerPoint. By using a template, especially one that is easily recognizable, you not only lose the audience’s interest in your presentation but you have also lost credibility.
In the world of business, success comes from establishing strong personal relationships. A sure way to make your prospective client feel like they are just another number is by treating them like one. A templated approach may help you save time, but your prospective client knows this as well. If you are trying to save time with your prospective clients when you don’t even have their business, how can they be confident they will get the time needed from you once they are your client? They will see through your presentation design and feel the inauthenticity.
To give your prospective client a feeling of respect, it is best to have prepared a customized business presentation. The more detail you can provide that is unique to them, the more authentic the presentation will feel. For example, if your business presentation is targeted towards a specific company, include their logo. If the presentation is targeted towards a specific individual, include their name, position and even a photo if you have one. Anything that makes the presentation more personal will help you succeed.
This doesn’t just apply to prospective clients either. If you have an internal business presentation, you should still consider customizing your business presentation a bit. For example, pie charts and bar graphs that present unique data to your audience’s needs rather than high-level benefits will give you a greater chance at connecting with them. For example, if you’re presenting on regional successes to a sales team, incorporating the high-level sales figures or focusing on regions they don’t even work in will make the presentation feel like a rinse and repeat format. This will make your team feel undervalued and reduce morale.
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