The development of online marketplaces, communities, and forums means that more companies and businesses are moving online. Therefore, websites are quintessential for any business or organization seeking to thrive and connect with its target audience,
Consequently, many software-as-a-service (Saas) companies are developing website builder tools to help amateurs like entrepreneurs build a website and gain an online presence at a minimum cost.
However, while free website builder tools are cost-efficient, web design companies have the resources to offer long-term value. Below are the top reasons why you should hire a web design agency rather than relying on amateur skills.
1. Web Design Agencies Have Ample Resources And Industry Experience
An intuitive, functional website has multiple elements working synergistically to deliver a robust online presence. Such elements include front-end and back-end development, navigation, content, and integration. Each of these areas requires a particular skill set and level of expertise that is challenging for an individual to master.
Second, although a website-building tool may allow amateurs to build a website, an oversight on your part can cause the website to become unreliable. Second, the website builder platforms’ template and plugin options on website builder platforms may not match your brand’s vision.
Therefore, consider hiring a web design company for a clean job. Web design companies have teams of experts, with each team comprising an individual specializing in a specific web design element. Moreover, the experts operate as a unit, and each individual develops the best idea for your website from their area of expertise before recommending a final proposal.
Besides highly-skilled labor, a web design company can access integration options like customer relationship management (CRM), payment systems, analytics, cloud data, and API tools. Therefore, you must submit your requirements, receive expert opinions, and wait for a stunning website that will give your business a competitive edge within your market niche.
2. Web Design Companies Are Time-saving
Although you can opt to build your website from scratch, it will take up too much of your time. According to one expert post, it takes approximately 5-6 months to design and deploy a professionally-built website. The timeline is substantially longer for a novice with zero experience writing code; a single error in the code means rewriting the code from scratch.
Therefore, although building your website from scratch will lower your website construction budget, it will likely elevate your blood pressure and shift your attention from your core business. Second, although you can hire a freelance web designer, the task of building a professional website is overwhelming for an individual, despite their having more expertise. Therefore, a web design company is the best way to have a professionally-designed website within reasonable timelines.
3. Functionality and Aesthetics
User interface/ User Experience (UI/UX) are vital components of a professionally-designed website. User interface refers to the aesthetic elements that attract your target audience to interact with your website, including color schemes, navigation bars, alignment, white space, textual content formatting, graphics, and videos. A good user interface should demonstrate consistency and continuity.
On the other hand, User experience refers to the quality of your website visitors throughout the purchase funnel. User experience elements include the website’s load time, simple prompts, scannable content, responsiveness, and zero errors. A professionally-designed website should merge functionality and aesthetics.
However, website design tools have out-of-the-box templates that limit your creative capacity to implement your desired UI/UX strategy. Second, the web design tools may include too much code and large plugins in your website’s back-end, slowing its load time and hampering a seamless user experience. However, website design agencies merge the two elements seamlessly, lowering the bounce rate on your website.
4. Constant Value
Website design agencies take the hassle out of designing a beautiful, intuitive website and hold your hand afterward through regular support and maintenance. Most web design companies offer support services, including regular updates, backup, error code fixing, testing webpage loading speeds, repairs and fixes, and vulnerability scans.
Such maintenance services prevent your website from crashing and avoid security breaches that could compromise sensitive consumer data. On the other hand, most freelancers work on a task-by-task basis and are likely to remain inaccessible after delivering your website. However, web design agencies assign account managers in constant contact and work with their in-house team to ensure your website remains reliable.
5. Search Engine Optimization
A beautifully-designed website is a shell and will require optimization once it goes live to facilitate high-quality organic traffic and lead generation. Therefore, most web design agencies offer search engine optimization (SEO) services as part of their web design packages and strive to create search-engine-friendly websites.
SEO entails utilizing practices that improve your website’s crawlability by search engine bots and discoverability by your target audience. SEO-optimized websites rank better on search engine results pages (SERPs) and are more visible to local populations.
Hiring a freelancer or building a DIY website means you will either have to outsource SEO services or learn SEO. SEO is a broad subject, and search engine algorithms are constantly changing; therefore, learning it will distract you from your core business goal.
Conclusion:
Although web design companies cost more than other website design avenues, they are worth every cent, delivering greater value and peace of mind. Therefore, consider consulting a web design agency with your website vision and see the website come to life within reasonable timelines.
