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VIDEO INTRODUCTION: If you want to learn how to beat a billion-dollar company then this episode is for you. because the story that I am about to tell you is the story of one of the smartest start-ups in the country!! The story that I am about to tell you is the story of a small company called Rapido that managed to break into the powerful duopoly market of Ola and Uber. and while a dozen bike taxi companies emerged and perished, while even OLA and Uber backed down after failing in this space, Rapido today stands as a dominating force in the exact same segment. This segment that I am talking about is the Bike taxi segment and Today Rapido is doing so well, that they do 4 Lakhs rides a day, have over 60,000 active riders, and have an app download from 25 Million customers!!!
The question is,
How did Rapido manage to break into the big league of OLA and UBER?
While all other bike taxi companies failed, What was the business strategy that enabled them to crack this nonexistent market of India?
and most importantly, what are the business lessons that we need to learn from the Rapid rise of Rapido?
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