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Video Introduction:
Sugar cosmetics is one of the most iconic cosmetic brand in India. This startup was founded by Shark Tank shark Vineeta Singh in 2015 when Shark Tank shark Vineeta Singh identified a very big gap in the consumer market of cosmetics in India. Vineeta Singh is an IIT Madras and IIM Ahmedabad graduate who got an offer of a 1 Crore package from an investment banking firm but she declined the offer. Vineeta identified that big brands like Lakme, Maybelline, Revlon and MAC were operating in Glossy cosmetic segment when Vineeta decided to enter the Matt cosmetics range. Today Sugar cosmetics is dominating the Indian cosmetics market through its value for money products along with its genius marketing. This video is a complete business case study on Sugar cosmetics started by Shark Tank Shark Vineeta Singh. The video covers various business and marketing strategies used by Sugar cosmetics which has turned a 5 year old startup into a 3000 crore company. The video also covers various business lessons which one can learn from Sugar cosmetics business case study started by shark tank shark Vineeta singh which we can learn and implement in our own startup or business.
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Title Contents:
00:00 – Introduction To Sugar Cosmetics Business Case Study
00:45 – How Sugar Cosmetics Was Started By Shark Tank Shark Vineeta Singh?
01:05 – Sugar Cosmetics 1st Business Strategy
02:02 – Sugar Cosmetics 2nd Business Strategy
03:58 – Sugar Cosmetics 3rd Business Strategy
04:39 – Sugar Cosmetics Marketing Strategy
05:00 – Sugar Cosmetics Branding Business Strategy
05:30 – Sugar Cosmetics 4th Business Strategy
06:00 – Sugar Cosmetics 5th Business Strategy
08:32 – Business Lessons From Sugar Cosmetics Business Case Study
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