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Video Introduction:
Rapido is one of the fastest-growing startups in India. Travell aggregator businesses are growing with the growing Indian population and their acceptance towards new innovations brought by startups.
Rapido was started by Arvind Sanka in 2015, he started a logistics startup name The Karrier which did not perform well and was about to go bankrupt when they pivoted their model and turned it around to form Rapido
which deals with bike rentals. Today Rapido is serving more than 1 lakh travelers every day through its high-end technology solutions in the travel industry. Rapido was eventually funded by Pawan Munjal who is the CEO of Heromotocrop
and then eventually when Rapido proved its worth by acquiring customers at a massive scale they raise funds from various reputed venture capitalists like sequoia capital, nexus venture partners, lightspeed ventures, and a lot more investment banks.
This startup is on the rise and is competing with big giants like OLA and Uber which are big billion-dollar companies operating at a massive scale in the travel industry serving millions of customers on daily basis. Rapido is giving tough competition and used various business and marketing
strategies to beat big brands like OLA and Uber to make their mark in the Indian startup ecosystem. This video is a complete business case study on Rapido. The video covers various business strategies used by Rapido to destroy big competitors like OLA and Uber in the bike ride business. This video is a complete business case study covering
various business strategies used by Rapido to become a billion-dollar company and deliver an outstanding value proposition to its customers in the marketplace becoming a billion-dollar company.
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Title Contents:
00:00 – Introduction To Rapido Business case study
01:15 – How did Rapido Start its business operations?
01:30 – Initial Journey of Rapido
02:50 – Business Problems faced by Rapido
03:55 – 1st Business Strategy of Rapido
05:10 – 2nd Business Strategy of Rapido
06:58 – How Rapido Destroyed OLA & Uber in Bike Ride Business?
07:45 – 3rd Business Strategy of Rapido
08:25 – 4th Business Strategy of Rapido
09:34 – Business Lessons From Rapido Case Study
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