The creative spark. It’s electric. Exciting. Contagious. It drives your passion and elevates the final product. When it comes time to design your presentation slides, do you feel that spark? If not, it may be time to collaborate with a presentation design agency. Here are 4 ways a presentation designer can help you reignite your creative spark.
Leaving the Comfort Zone
Not everybody loves to collaborate. Some of us have trauma from group projects in school. Others don’t like to give up or share control. Still others just haven’t had the benefit of a great collaboration to see its benefits. No matter what your reason is for not seeking out collaboration, research has shown one solid reason to make it a priority: the comfort zone.
The comfort zone is one of the biggest blocks to creativity. We all take the past of least resistance. Whether it’s driving the same route to work, following a pattern for a project, or falling into a weekend routine, we do what comes easiest to us. Dr. Art Markman says, “People should generally do what they did in the past in order to navigate a situation effectively and efficiently.” However, Dr. Markman also says that “if a situation calls for creativity, it is important to block that path of least resistance in some way.” Hiring a presentation agency blocks that path by employing the help of expert designers who will help you get out of your presentation rut.
Innovation
If you’ve been waiting for the creative spark to reignite magically on its own, you may be waiting a long time. In their research covering creativity, Psychology Today explains that “innovation is not some divine gift; it’s actually the skilled application of knowledge in new and exiting ways.” So one of the quickest paths to greater creativity is to try something new or enlist the help of an expert.
If designing presentations isn’t your full-time job, you probably don’t have the time to keep up with the latest in presentation media development. That’s okay. That’s not your job; its ours. But when you contract help with your presentation design, you reap the benefits of our knowledge. You innovate when you allow us to build on your great ideas with our expertise in the field.
Friction
A spark takes some friction. But we don’t want you to think of this in a negative light. Creative collaboration with a presentation design agency makes room for the kind of friction that is productive. When you design a slide deck on your own, no one is asking you the kind of questions that lead to better work. Is there another color palette that would fit your message better? What happens to the overall story if we change the order of these two slides? Can we elevate the message by removing a few elements from this slide? How could we use more images and less words in this deck?
However, when you work with an expert designer, you’ll be able to bounce ideas off of each other. That spark-inducing friction can only happen in healthy collaboration. Research shows that this kind of collaboration “challenges the status quo—the established way of doing things—which may trigger creative solutions in solving problems and meeting goals.”
A Fresh Perspective
My husband always teases me about cleaning like a crazy woman before company comes over. I can live all week perfectly fine with the mess. But when I know other people are going to be in my home, I suddenly see the house through their eyes. So, I do everything I can to make it presentable and comfortable for them.
One of the biggest benefits of hiring a presentation design agency is that you’ll gain a fresh perspective on your presentations. You’ll see your presentation from someone else’s viewpoint. If you are using the same PowerPoint slide deck for a presentation that you’ve been using for years, you probably have an emotional attachment to it. But when you collaborate with someone else, that person can help you see where your ideas can be made clearer, where things can be cut out, where design elements can be updated, and more.
Don’t sit around waiting for a creative spark. Make the spark. Get out of your comfort zone. Innovate. Risk the friction that leads to something great. And gain a new perspective that will elevate your presentations.
Check out our portfolio to see how we’ve helped clients just like you ignite that creative spark. Ready to collaborate?
The post Hire a Presentation Design Agency & Ignite the Creative Spark appeared first on Ethos3 – A Presentation Training and Design Agency.
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