In the past few years, social media has been storming the area of digital marketing. Email marketing is an old channel, yet powerful regarding return on investment. Unlike video advertising, email marketing operates on a personal level. This explains why it is so powerful today.
Email marketing channel gives you room to interact with your customers closely. You can collect leads, connect with them and convert them. This helps you to maintain solid relationships with your customers. Let’s look at why email marketing is so important.
Boosts sales
With various marketing campaigns, you can reach out to your customers through direct emails. Sending personalized emails helps to increase the chances of making sales. Email marketing accounts for a high percentage of business transactions. Through email marketing, you can build trust with your subscribers so they believe in your brand.
Before you begin using email marketing campaigns, it is important to have your site ready. This includes choosing the web development site, a domain name and making the site live. You can choose between Siteground or GoDaddy hosting, depending on the uptime and other useful features.
Offers personalized experiences
One of the most powerful tools in digital marketing is personalization. Most email marketing personalization focuses on the use of the first name. However, you can go beyond this. Here are a few pointers:
- Customize the sending frequency and the sending times
- Customize the journey based on the interests of your subscribers
- Include your subscribers’ information in the email content
- Include personalized recommendations such as related products
Subscribers respond well to personalized emails. It is more practical to use personalization to enable the subscribers to get the best experiences. When sending an email, determine whether personalization will yield better customer experiences.
Covers the whole buying funnel
Besides connecting with customers via direct emails, you can connect with users in different stages of the purchase funnel. It covers subscribers in the consideration, awareness, and buying stages. You can use the messages in your business to inform and persuade subscribers.
Email plays a proactive role in nurturing business buyers and shoppers. For instance, you can give your subscriber a free digital product. Based on that product, some may raise concerns and questions that can be addressed by what you offer. Incorporate follow-up emails to guide your readers in different stages of the buying funnel.
Affordability
Another reason for email marketing is its affordability. You can connect with many consumers for a very low cost per message. Email marketing reduces the cost per conversion, which is good for your business.
Some email marketing services charge a negligible fee per message. You can even send thousands of emails for free. Other services have monthly plans to cater to growing businesses with a particular number of subscribers. While email marketing can boost the return on investment for your business, it is good to hire an expert to manage the effort.
Drive website traffic
Email marketing is an excellent way to drive traffic to your site. Besides the organic or direct traffic, you can use email marketing to generate more visitors. Sending customized messages can attract subscribers to your page or specific blog.
The more active your list is, the more visitors you are likely to get. Using an email automation tool is one of the easiest ways to build an engaging list. Some tools have powerful automation features and a library to enable you to design a converting funnel. This will help you to reach your subscriber goals faster.
Measurable results
Analyzing metrics is an important activity in a growing business. Knowing what is working and what is not working may help you to improve your business. Keeping track of the metrics can help you to use the best business strategies. Instead of using guesswork, your decisions will be based on real data.
Most email marketing tools simplify the tracking of metrics. They help you to track open rates, response rates, and conversion rates. You can also track audience engagement and cold subscribers. For instance, with automation, it is easy to see your click-through rates on your dashboard. You can also see what your subscriber growth looks like.
Increase open rates
More subscribers pen emails compared to social media followers. This is because of personalization that makes the readers interested in the emails. An average person will check their emails several times a day. Likewise, they will use social media more often.
However, a person following many brands on social media comes across an unlimited number of posts daily. So, even if they spend so much on social media, they will hardly read them. People tend to open and read emails more often. When they respond to them, it becomes more intimate and conversational. You can also be able to monitor email replies rather than direct messages.
