While AI-driven CRM applications are becoming more prevalent, the potential of AI-based applications is limited by the availability and quality of data. The quality of the data and the quality of AI-driven apps are key to their effectiveness. However, not all AI-driven CRM platforms are the same. Here are some features to look for before making your final decision. Hopefully, these features will make your decision a bit easier.
HubSpot
If you’re in the marketing business, you’re probably interested in finding out if HubSpot is the right tool for your company. This AI-driven CRM platform combines a variety of features to help businesses capture and store customer information. The contact tool, for example, is particularly useful for companies with large customer lists or a lot of prospects. It also offers various reporting options. And, it’s available in the cloud, so you can work from any location. This cloud-based CRM software helps businesses streamline marketing operations and provides an AI layer.
With AI-Powered Hubspot CRM Automation, your sales team can better focus on the most relevant deals in the pipeline. Sales Pipeline Management for Hubspot will help your sales team maximize their resources, as well as identify any gaps in the pipeline or in the relationship with a prospect. This AI-powered CRM platform also shows you exactly what your sales team has been spending their time on. With the data that it collects, you can strategically allocate your sales team’s time and energy towards the most important deals.
Drip eCRM
Drip is the first ecommerce CRM on the market and it has everything an ecommerce business needs to stay on top of its customer relationships. It automates workflows, integrations, personalized messaging, and time-to-purchase for businesses. Drip enables marketers to track revenue metrics and test different customer experiences. Drip offers the option of customizing marketing automation email campaigns, based on the goals of each customer segment.
Drip uses artificial intelligence to predict customer behavior based on their purchase history, sales, and marketing activities. It can even use dynamic content and automated messaging to personalise outreach for individual customers. Using a CRM platform like Drip, you can track your data across all stages of the sales funnel, including lead nurturing and sales forecasting. You can also use this platform for project management and geotagging.
Insightly
Insightly is an AI-driven customer relationship management (CRM) platform that offers a variety of features for small and mid-sized businesses. Its workflow automation features are especially useful for companies with a large sales force. The AI-driven CRM platform can send reminders to users and leads based on specific criteria, reducing manual interactions. Insightly is designed to give you the power to customize rules to ensure your business processes are as efficient as possible.
When integrating Insightly with your CRM platform, you can easily integrate it with your eCommerce site. The AI-driven CRM solution will collect customer-related data automatically, helping you to better understand your customers. You can also automate your client outreach and boost your business’s conversions with real-time data analysis. You’ll also be able to retain more prospects, as well as diversify your customer base.
Copper
Not all AI-driven CRM platforms are created equally. For example, Salesforce surveyed 6,950 full-time marketing leaders across business-to-business and business-to-consumer sectors. Eighty-four percent of those respondents said they intend to use AI in the next few years. Despite the hype, the truth is that not all AI-driven CRM platforms are the same. Here are a few things to look for before choosing the best AI-driven CRM platform for your business.
The demand for AI-driven CRM applications and platforms is sky-high. Some vendors, however, overstate the capabilities of their solutions, creating even more hype in the CRM market. Many vendors promote AI by marketing it as something much more advanced than it really is. For example, process automation is often marketed as AI, but is really nothing more than a robot that performs simple repetitive tasks. It cannot initiate new workflows or ways of working.
