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Study Material You Can Look Forward To :
1. National Library of Medicine Research Article – https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2800993/
2. Research Paper – https://www.tobaccofreekids.org/assets/global/pdfs/en/India_tobacco_taxes_report_en.pdf
3. Research Document – https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.431.9749&rep=rep1&type=pdf
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Video Introduction:
The tobacco industry in the United States has suffered greatly since the mid-1990s, when it was successfully sued by several U.S. states. The suits claimed that tobacco causes cancer, that companies in the industry knew this, and that they deliberately understated the significance of their findings, contributing to the illness and death of many citizens in those states.
Since the settlement is a heavy tax on the profits of the tobacco industry in the US, regressive against smokers, and further settlements being made only add to the financial burden of these companies, it is debatable if the industry has a money-producing long term outlook.
The tobacco industry has historically been largely successful in this litigation process, with the majority of cases being won by the industry. During the first 42 years of tobacco litigation (between 1954 and 1996) the industry maintained a clean record in litigation thanks to tactics described in a R.J. Reynolds Tobacco Company internal memo as “the way we won these cases, to paraphrase Gen. Patton, is not by spending all of Reynolds’ money, but by making the other son of a bitch spend all of his.” Between 1995 and 2005 only 59% of cases were won by the tobacco industry either outright or on appeal in the US, but the continued success of the industry’s efforts to win these cases is questionable. In Florida, the industry has lost 77 of the 116 “Engle progeny” cases that have gone to trial. The U.S. Supreme Court has also denied the industry’s major grounds for appeal of Engle cases.
Large tobacco companies have entered the electronic cigarette market by either buying some of the small e-cigarette companies or by starting their own e-cigarette companies. By 2014 all the major multinational tobacco companies had entered the e-cigarette market. They did so either by buying existing e-cigarette companies (including Ruyan, the original Chinese e-cigarette company, which was bought by Imperial Tobacco) or by developing their own products. A 2017 review states, “The tobacco industry dominates the e-cigarette market.” All of the large tobacco companies are selling e-cigarettes. A 2017 review states, “Small companies initially dominated the electronic nicotine delivery systems (ENDS) market, and these firms had no links to the tobacco industry. Today, however, all transnational tobacco companies sell these products. Increased concentration of the ENDS market in the hands of the transnational tobacco companies is concerning to the public health community, given the industry’s legacy of obfuscating many fundamental truths about their products and misleading the public with false claims, including that low-tar and so-called “light” cigarettes would reduce the harms associated with smoking. Although industry representatives are claiming interest in ENDS because of their harm-reduction potential, many observers believe that profit remains the dominant motivation.”
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Title Contents:
00:00 – Introduction To Tobacco Business Case Study
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