In times of digitalization and high competition, running a successful business requires a company website. Especially, e-commerce projects need to use digital tools to achieve their goals and make a profit. A commercial website is the key to proper development, automation of processes, competent analysis of the results and, as a result, raising the business to a new level. For an effective solution to such a problem, it is worth seeking help from a development company. Web Systems Solutions studio specializing in e-commerce projects will help you to create a custom solution for any business.
Main differences
At first glance, it seems that the differences between the commercial and simple information site there is no: the same design, creation principle, functionality. However, this is not the case: these two projects have completely different goals and are optimized for different needs. Commercial site:
- is optimized for promotion in a particular target audience;
- has a wider functionality and additional software modules;
- allows you to improve the quality of customer service.
Its main purpose is to promote products and services, improve communication with potential customers and partners – earn money on the Internet.
Thus, an e-commerce website is an online project, which is completely created for the needs of the company (organization), an individual entrepreneur. The tone of information presentation, the appearance of the brand – all this ultimately affects the web design and content. The corporate identity of the company should be recognizable.
What a commercial website should be like
Creating e-commerce platforms is also a creative process that takes many factors into consideration. In order to maximize the goal, there are such requirements for this project:
- Ease of use, functionality: it should be easy for the visitor to navigate the site, search for the necessary information. Unclear or complicated navigation will make the visitor to leave the resource, which does not justify the ultimate goal. It should be understood that up to 75-80% of people make the final decision to buy a product or order a service based on the online profile of the company.
- A concise, understated design. The resource should not have a cloudy appearance, but too bright design is also not welcome. This is not an entertainment portal, a commercial project. Right in the design will be used corporate font, colors, which are present on business cards, signs, in the interior design of the office.
- 100% security. Such online resources, as a rule, not only store confidential information of the company, but also use the data of users. To avoid leakage of all this information, it is necessary to ensure secure browsing. SSL certificate (https) is used for such purposes – it is responsible for providing encrypted connection.
Before starting work, it is advisable to study e-commerce products created by competitors and proceed with the goal in mind.
Stages of development
Development takes place on different content management systems – CMS: WordPress, OpenCart, Shopify, Joomla. The process itself consists of such stages:
- selection and purchase of the domain, hosting provider;
- Creation of functionality, design development;
- content writing.
After the development of e-commerce projects comes the next stage – the correct SEO promotion of the resource, attracting natural traffic.
As a result, we can conclude that to promote business through the Internet, it is necessary to take a comprehensive approach to this issue. Competently designed website, professionally organized commerce and search engine optimization – will help to successfully promote products or services on the Internet.
