Human brains are wired to process images 60,000 times faster than text. The age-old adage that “a picture is worth a thousand words” is apparently severely undershooting it. Not only that, but an image has the ability to instantly traverse cultural and lingual barriers.
Heard of the painting The Starry Night by Vincent van Gogh? Imagine it was just the framed text “De Sterrennacht.”
If you don’t speak Dutch, or even if you do, chances are it’s not going to elicit the same response from you as Gogh’s masterpiece. So how can you use images to tell your stories?
When a customer uses your live chat, chances are they aren’t looking for a wall of text that answers their questions. So why is that the typical response from businesses? These long instructions are often easily misunderstood or downright confusing, and do nothing to provide a good customer experience.
It’s time to speak a thousand words (or 60,0000) without saying a single one.
Deliver more efficient and effective customer service
Chatbots are an easy way to essentially expand your team, but they are often limited to just fixed responses. With the new enhancements, you can use TeamSupport’s chatbots to communicate information far more quickly and succinctly.
With the new images feature, you can:
- Provide step by step tutorials with gifs and images
- Show product images to generate interest in prospects and for initial sales qualification
- Take prospects through a guided product walkthrough
- Provide new customers/new signups with a guided onboarding tour
Provide a richer chatbot experience
The new Bot Images feature is a major enhancement to TeamSupport’s Messaging and Live Chat bot suite. It’s no secret that a major use of live chat is to provide a significantly upgraded customer service experience. In customer support use cases, bots are most often used to guide customers through various “how to” scenarios.
However, when you’re fixing or changing something, from a software process to a home install of an oven, a chunk of text can be helpful, but a visual walkthrough is much more effective. The new Bot Images feature significantly increases the range of concepts and assistance that can be communicated in a chat window.
Due to the very nature of live chat, bot responses are limited in space and scope. But when images and gifs can be used in the process, all of a sudden the provided help is not only easier on the eyes, but the visual element transforms the information to be far more digestible and simple to follow. There’s a reason why most people use Youtube for problem solving information and walkthroughs.
Text-only bot responses can sometimes come off as impersonal or even cold to some customers. But with added images and a varied conversational diet, your provided chatbot experiences can be much healthier and beneficial. With Bot Images, you can provide your customers and visitors with a better experience that caters to their needs.
For the visual learners and hand-talkers in the audience, this is for you.
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