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IKEA is one of the most innovative companies of the 21st century! and the most astonishing thing about IKEA inspite furniture being a highly localised business, IKEA has been the pioneer in turning the furniture business into a global success by drawing a revenue 45 billion dollars from 445 stores spread across 30 countries!
And whats more important to note is not the growth of the company but the fact that IKEA taught the world how to use the most powerful psychological tactics to exponentially increase sales!and today you are going to learn one such strategy that makes IKEA stand apart from the competition and no matter which business you are in, no matter which field you are in, you can use these powerful psychological strategies to double your profits at zero cost!!
Check out Think School’s Online courses:
1. Learn how to communicate ideas like us: https://communication.thethinkschool.com/yt
2. Land your dream jobs: https://linkedinmasterclass.thethinkschool.com/yt
3. Create a Perfect Resume in less than 90 minutes: https://www.thethinkschool.in/resume-building-masterclass/
Study material
Importance of Democratic design by an IKEA’s head of Design
https://www.youtube.com/watch?v=wwQlbhmGoq8&t=721s
IKEA’s official note on Democratic design
https://about.ikea.com/en/life-at-home/how-we-work/democratic-design
Books
Misbehaving: The Making of Behavioural Economics https://www.amazon.in/dp/0241951224/ref=cm_sw_r_apan_glt_fabc_S5N574FSP67PM3K4Z2RJ
Nudge: Improving Decisions About Health, Wealth and Happiness https://www.amazon.in/dp/0141040017/ref=cm_sw_r_apan_glt_fabc_dl_52B6M9XB34YTE512N7P7
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