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Video Introduction:
Cadbury is one of the oldest chocolate making companies in this world which clocks more than 22 billion dollars in revenue today. Cadbury was started by John Cadbury back in the 18th century when people had a very bad habit of drinking, at that time Cadbury was introduced in the market as a healthy cocoa drink which reduced people’s drinking habits to a large extent. In 1906 John Cadbury’s 3rd son Mr George Cadbury invented Cadbury chocolates which is the most favourite product of this company. India got its independence in 1947 after which one year later Cadbury entered the Indian chocolate market and started acquiring market share. Till 1994 Cadbury had a significant market share but the market started to saturate and doctors also started protesting against children eating chocolates which tumbled Cadbury sales to more than 18%. To fight this Cadbury used a genius marketing strategy that not only helped the company to capture market share but allowed the company to work on various product extensions and defeat its competitors like Nestle, Hershey’s and Amul in the Indian chocolate markets. This video is a detailed business case study on Cadbury chocolates also covering various business and marketing strategies used by Cadbury to defeat its competition. The video also covers Cadbury’s worm controversy and their comeback marketing strategy that helped them acquire a 70% market share in the Indian chocolate market. This video is a detailed business case study displaying the business and marketing strategies used by Cadbury. The video also covers some powerful business and marketing lessons which one can learn from Cadbury business case study and implement in their own business.
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00:00 – Introduction To Cadbury Business Case Study
01:05 – History of Cadbury
03:20 – How Cadbury Destroyed its Competitors
05:28 – Downfall of Cadbury
06:41 – 1st Business Strategy of Cadbury
07:42 – 2nd Business Strategy of Cadbury
08:34 – 3rd Business Strategy of Cadbury
09:46 – 4th Business Strategy of Cadbury
11:26 – Cadbury Worm Controversy and Business Failure
12:41 – Comeback Business Strategy of Cadbury
14:00 – Business Lessons from Cadbury Business Case Study
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